Site-specific projection mapping took over Manhattan during the New Museum’s Festival of Ideas for the New City, a bold initiative for artists, urbanists and activists to exchange ideas, propose solutions and improve urban life.

The night included a collaborative projection project “Let Us Make Cake” mapped to  the New Museum facade, a site projection inside St. Patrick’s Old Cathedral; and a series of several site-specific installations along Mulberry Street. The event transformed an iconic New York City neighborhood into a spectacular nighttime environment of temporary, site-specific public art.

Intricate Technical Execution in One Night

Big Show provided technical and mechanical support, complex building mappings and street projections, and staging support, including hauling five 350 pound projectors onto a roof and aligning them on the New Museum from across the street and half a block away.