Whether space is a flagship store or the prototype for a future rollout, elements of entertainment are expected when the destination is midtown Manhattan.  With an intimate understanding of the complexities of construction in New York, Big Show often collaborates with other companies that need expertise on the ground.  One key challenge is coordinating off-site fabrication in order to lower installation costs — always a challenge with new materials and multi-level construction. For the Nokia 57th Street flagship, we conducted site surveys, coordinated with the local GC, and created 3D fabrication drawings to build the centerpiece lightshow staircase as a kit for easy installation in the narrow space.